Image of the Week: Making an Inclusive Tomorrow – World Down Syndrome Congress 2015

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Earlier this year, we were proud to work with Down Syndrome International (DSi) on the management and marketing of the 12th World Down Syndrome Congress, held in Chennai, India.

The event’s objective was to create a knowledge and experience sharing platform to benefit individuals with Down Syndrome and their extended support system.

Making noise on social media 

MCI also worked with organisers on a digital strategy to excite attendees and create a buzz around the event and its key messages. This included a ‘Different but Same – Odd Socks Day’ campaign to celebrate the extraordinary lives of people with Down Syndrome and the challenges they face in acceptance of their differences.

Over the course of the congress, the event’s official hashtag #WDSC2015 reached over 1.5 million people, with over 3,000  engagements and almost 2,000 posts.

Bollywood dancing & inspiring activities

Fun activities were planned for both adults and children with Down Syndrome, including a Bollywood dance along (main picture) and a concert from ‘Emotions 21’ – an inspiring band whose members all have Down Syndrome.

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WDS_blogOver 500 delegates from 37 countries

With over 500 national and international delegates representing 37 countries, the congress saw interactive scientific and social programmes consisting of keynote addresses, panel discussions and workshops catering to the needs of all delegates – including health, educational, and research practitioners, policy makers, families and most importantly, individuals with Down Syndrome.

Delegates praised the conference, noting it was significant and enriching in the manner in which awareness was created.

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Find out more

To learn more about this event, or to discuss how we can build awareness for your health association and its mission, contact us on mci-group-communication@mci-group.com.

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MCI India Wins Gold at WOW Awards Asia for Conference of the Year, SAP TechEd 2015

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Last week, MCI India picked up the coveted Conference of the Year Gold Award from WOW Awards Asia for its work on SAP TechEd 2015, an innovative three-day conference that involved a 35-member strong MCI team, a show floor area of 67,500 sq. ft., and over 14,000 delegates, representing more than 200 organisations.

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About WOW

The WOW Awards were instituted by EVENTFAQS Media in 2008 to recognise excellence in events and experiential marketing. Over 6 editions, the platform has grown to become a celebration of innovation, evolution and unique initiatives beyond the awards as well.

WOW Awards Asia recognises the best campaigns from across the continent and this time had entries from all over Asia, with over 1,088 applications across more than 50 categories.

Find out more here: www.wowawards.com