MCI launches its 2015 Annual Report: Uniting People to Harness the power of Community

MCI’s approach to business in 2015 was driven primarily by a sustainability mandate. Sustainability in both, achieving business goals and the planet’s survival.

Our innovative sustainable event strategies and consulting drove most of the 24% growth in the past year, making us a truly global organization, committed to sustainable development.

The group delivered memorable experiences across 80 countries, engaging with 1.5 million delegates via 5100 projects.

MCI’s annual growth exceeded the company’s expectation in 2015, where its three key drivers, Meetings & Events showed a growth of 21% and Professional Congress Organization (PCO) grew by 14%, while Association Management & Consulting (AM&C) grew organically following the acquisition of Coulter Companies.

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Here’s a snapshot of our proud milestones for the year 2015.

  • 7 new offices opened, bringing global presence to 60 offices in 31 countries
  • 5,100 projects delivered in 81 countries
  • 26 awards received
  • 21 hybrid events conducted
  • New partnerships explored with Expedia, Emirates and Higher Logic
  • Growing presence in the United Sates
  • 85 projects for Fortune 500 companies

Experience MCI’s growth through 2015 in a dynamic digital version here http://mciannualreport2015.com/

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The European Pharma Code and Its Impact on Global Medical Meetings

INCON Expert Article explores changes to the Global Medical Meetings Industry

Simon Dufaur, MCI Global Director, Healthcare and Life Science, has authored an Expert Article for INCON, the global partnership of the world’s leading conference and event companies, on how the new European Disclosure Code will impact global medical meetings.

Read this article to discover more about the following top five “need-to-knows’ for medical meeting planners:

  1. What specific references are made to meetings and events in the disclosure code?
  2. ​How will the code impact the attendance of European Healthcare Professionals (HCPs) at medical events?
  3. ​How can planners ensure that their meetings are eligible for HCP sponsorship?
  4. ​How should healthcare associations adapt?
  5. ​Will the code create any new business opportunities?

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Gamification Approach Educates Delegates at World Hepatitis Summit

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Earlier this month, MCI worked with the World Health Organization (WHO), the Scottish Government and the World Hepatitis Alliance to deliver the first ever World Hepatitis Summit in Glasgow, Scotland.
A key objective for the three-day programme was to help attendees – a mix of government officials, healthcare professionals and patient representatives – realise how to form a national plan should an outbreak of hepatitis happen.
MCI’s creative team knew that engaging the audience through an immersive experience would be more effective than simply presenting facts and figures, so created an experiential session that inspired attendees to think on their feet and gain practical skills in terms of assessing the level of threat to their countries and preparing a National Plan for Hepatitis.
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A gamification approach ensured that all participants felt immersed from the very outset. Two fictitious countries’ demographic and economic profiles coupled with their Hepatitis assessment and burden reports provided the game play detail, while breaking news reports provided the storytelling structure. Live interactive tablets distributed to each participant ensured that MCI could involve, receive and process in real time game play data from 50 participating teams.

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The exercise involving 500 delegates was the first of its kind on this scale and proved to be a great way of stimulating dialogue and generating valuable learning, content and debate.

To find out more about our work on the World Hepatitis Summit, or to discuss how we can create an immersive experience to engage your attendees, contact us on mci-group-communication@mci-group.com.

Customer churn a big challenge for brands

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Keeping customers is a big challenge for many businesses, whether they deal directly with the public or a range of channel partners. Often, firms will invest in processes to try and rescue unhappy customers, but these have very little impact on the business overall.

In fact, a study from PricewaterhouseCoopers (PwC) found that these methods only work between 30 and 40 per cent of the time, making them quite ineffective at managing customer churn. So, if efforts to recapture customers’ attention before they leave is proving costly, how can your company address customer churn?

Many businesses are now trying to predict these events before they happen and take proactive steps to ensure that customers do not have a reason to leave. PwC suggest investing in the processes that go into understanding how your customers behave. Customer tracking software and similar technologies can help you make sure that you comprehend the trends affecting your customers, including factors like when and how much they spend with you.

Once you have this information, you will need to understand how you can address high levels of customer turnover. For example, investing in an incentives program can be essential for making sure that your most valuable customers are staying with your brand and have good reasons to remain loyal to your products and services.

At the same time, you will need to acknowledge that some customer churn is inevitable. No matter how tirelessly your company works to keep customers, there will always be some who have no intention of staying with your business. That being said, taking proactive steps to address issues of customer churn before they develop can be an easy way to ensure that clients have no reason to stop purchasing from your company.

How to (Effectively) Implement Employee-Driven Sustainability Programmes

Successfully implementing employee-driven sustainability programmes is a challenging endeavour, especially for a global organisation with a geographically dispersed talent pool.  However, it is also one of the most effective means of inciting behavioural change and increasing productivity within an organisation and its operating communities.

After all, according to the Society for Human Resource Management, employee morale is 55% higher in companies that have strong Sustainability Programmes than those with poor ones!

It’s for this reason that MCI – the world’s leading events management and association consultancy firm – launched the MCI Sustainability Awards in 2008.

Galvanizing our talents’ passion and competitive spirits, the awards – seized this year by MCI India and MCI China – recognize employee-driven initiatives that effectively raise awareness and implement sustainability into MCI’s operations as well as that of their clients and stakeholders.

This year alone the initiatives driven by the global MCI family raised almost €1.5 million directly and indirectly, with MCI staff donating an estimated 4,500 hours to community service projects worldwide. Additionally, our “sustainability champions” have worked with our clients and suppliers to deliver top-tier sustainable events, including Engineers Australia and the World Metropolis Congress in 2014, on top of 800 other events on sustainability since 2000!

But if the returns are so high, why aren’t all major organisations using engagement strategies to inspire their employees to act as crucibles of change?

Well, the short answer is that it can be incredibly daunting. However, with years of experience in doing just that, MCI’s Sustainability Services team has found that as a first step, it’s important to ensure the following:

  1. Strong Sense of Ownership

Placing the onus of organizing initiatives on your employees can result in successful sustainability programmes because it (1) requires a more long-term commitment, increasing the continuity of the project; (2) forces staff to assess if and how they are meeting the needs of the targeted community; and (3)Bee encourages input from people closest to the problems.

Creating a small task force with representatives from different functional areas is often an effective way of creating this sense of ownership while promoting cross departmental collaboration and synergies. MCI China for instance – who received the 2014 Innovation in Sustainability Award – did just that. They have even created a logo for their team – a bee, as the word in Mandarin has the same pronunciation as “Pioneer”.

  1. Employees Must Feel Engaged

An organisation could have an incredible initiative plan, but if no one knows about it or is interested in joining, it will lose much of its impact. As such, it is crucial that organisations both communicate the benefits of their sustainability initiatives and select programs that other employees can identify with and rally behind. What more, a recent study by PwC found that 56% of recent college graduates would consider leaving a company that didn’t have sustainability values that aligned with their own.

India Blood DriveThis is an element the overall winner and recipient of the 2014 Leadership in Sustainability Award – MCI India – was incredibly successful at. Not only did MCI India organize over 25 different community projects across the subcontinent and dedicate 565 hours towards them, it was also able to engage over 2,000 people in the MCI building complex to spread awareness and dispel myths related to blood donation. As a result, enough blood was donated to save 260 lives!

  1. Recognition

Recognition can be an incredibly powerful motivator. As such, when teams produce tangible results which bring value to the targeted beneficiaries those responsible deserve to be recognized – hence the MCI Sustainability Awards! Additionally, employees should be encouraged to share their successes with their co-workers via internal communications channels as it helps weave employee involvement into the organisational culture.

At this juncture it is important to note that though employee involvement programs can be spearheaded by anyone in an organisation, it is crucial that employees receive support from the organisations’ leadership.

“Sustainability is part of our core identity, and the MCI Dream is about a desire to build a company with a culture of care and responsibility,” comments MCI CEO Sébastien Tondeur. “If we didn’t have the talent we do in our organisation, and management as supportive as it is, any sustainability initiative would be destined to crumble and fail. But thankfully, this is not the reality of MCI. Because of the dedicated individuals who make this organisation great, instead of being disheartened and cynical, I stand in front of you proud.”

Global Growth Strategies

MCI-Sponsored ASAE Study Offers Lessons from “Growers” on Expanding Associations Globally

The latest American Society for Association Executives (ASAE) Foundation research on global growth strategies and operations sponsored by MCI Group is now available.

The report represents the second year of a partnership to provide a common roadmap for associations as they plan, execute, or refine their global efforts.

Download the full report to:

  • Explore how associations determine their strategy and direction.
  • Understand what tools associations use to cultivate new markets and what decision-making processes support those selections.
  • Discover the “Special Focus on China,” which examines the operational decisions and financial results experienced by associations active in the Chinese market.

Download Article

MCI India Wins Gold at WOW Awards Asia for Conference of the Year, SAP TechEd 2015

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Last week, MCI India picked up the coveted Conference of the Year Gold Award from WOW Awards Asia for its work on SAP TechEd 2015, an innovative three-day conference that involved a 35-member strong MCI team, a show floor area of 67,500 sq. ft., and over 14,000 delegates, representing more than 200 organisations.

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About WOW

The WOW Awards were instituted by EVENTFAQS Media in 2008 to recognise excellence in events and experiential marketing. Over 6 editions, the platform has grown to become a celebration of innovation, evolution and unique initiatives beyond the awards as well.

WOW Awards Asia recognises the best campaigns from across the continent and this time had entries from all over Asia, with over 1,088 applications across more than 50 categories.

Find out more here: www.wowawards.com