MCI launches its 2015 Annual Report: Uniting People to Harness the power of Community

MCI’s approach to business in 2015 was driven primarily by a sustainability mandate. Sustainability in both, achieving business goals and the planet’s survival.

Our innovative sustainable event strategies and consulting drove most of the 24% growth in the past year, making us a truly global organization, committed to sustainable development.

The group delivered memorable experiences across 80 countries, engaging with 1.5 million delegates via 5100 projects.

MCI’s annual growth exceeded the company’s expectation in 2015, where its three key drivers, Meetings & Events showed a growth of 21% and Professional Congress Organization (PCO) grew by 14%, while Association Management & Consulting (AM&C) grew organically following the acquisition of Coulter Companies.

2015 Annual Report_Blog Post

Here’s a snapshot of our proud milestones for the year 2015.

  • 7 new offices opened, bringing global presence to 60 offices in 31 countries
  • 5,100 projects delivered in 81 countries
  • 26 awards received
  • 21 hybrid events conducted
  • New partnerships explored with Expedia, Emirates and Higher Logic
  • Growing presence in the United Sates
  • 85 projects for Fortune 500 companies

Experience MCI’s growth through 2015 in a dynamic digital version here http://mciannualreport2015.com/

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Image of the Week: Making an Inclusive Tomorrow – World Down Syndrome Congress 2015

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Earlier this year, we were proud to work with Down Syndrome International (DSi) on the management and marketing of the 12th World Down Syndrome Congress, held in Chennai, India.

The event’s objective was to create a knowledge and experience sharing platform to benefit individuals with Down Syndrome and their extended support system.

Making noise on social media 

MCI also worked with organisers on a digital strategy to excite attendees and create a buzz around the event and its key messages. This included a ‘Different but Same – Odd Socks Day’ campaign to celebrate the extraordinary lives of people with Down Syndrome and the challenges they face in acceptance of their differences.

Over the course of the congress, the event’s official hashtag #WDSC2015 reached over 1.5 million people, with over 3,000  engagements and almost 2,000 posts.

Bollywood dancing & inspiring activities

Fun activities were planned for both adults and children with Down Syndrome, including a Bollywood dance along (main picture) and a concert from ‘Emotions 21’ – an inspiring band whose members all have Down Syndrome.

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WDS_blogOver 500 delegates from 37 countries

With over 500 national and international delegates representing 37 countries, the congress saw interactive scientific and social programmes consisting of keynote addresses, panel discussions and workshops catering to the needs of all delegates – including health, educational, and research practitioners, policy makers, families and most importantly, individuals with Down Syndrome.

Delegates praised the conference, noting it was significant and enriching in the manner in which awareness was created.

Inclusive_tomorrow

Find out more

To learn more about this event, or to discuss how we can build awareness for your health association and its mission, contact us on mci-group-communication@mci-group.com.

The European Pharma Code and Its Impact on Global Medical Meetings

INCON Expert Article explores changes to the Global Medical Meetings Industry

Simon Dufaur, MCI Global Director, Healthcare and Life Science, has authored an Expert Article for INCON, the global partnership of the world’s leading conference and event companies, on how the new European Disclosure Code will impact global medical meetings.

Read this article to discover more about the following top five “need-to-knows’ for medical meeting planners:

  1. What specific references are made to meetings and events in the disclosure code?
  2. ​How will the code impact the attendance of European Healthcare Professionals (HCPs) at medical events?
  3. ​How can planners ensure that their meetings are eligible for HCP sponsorship?
  4. ​How should healthcare associations adapt?
  5. ​Will the code create any new business opportunities?

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Gamification Approach Educates Delegates at World Hepatitis Summit

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Earlier this month, MCI worked with the World Health Organization (WHO), the Scottish Government and the World Hepatitis Alliance to deliver the first ever World Hepatitis Summit in Glasgow, Scotland.
A key objective for the three-day programme was to help attendees – a mix of government officials, healthcare professionals and patient representatives – realise how to form a national plan should an outbreak of hepatitis happen.
MCI’s creative team knew that engaging the audience through an immersive experience would be more effective than simply presenting facts and figures, so created an experiential session that inspired attendees to think on their feet and gain practical skills in terms of assessing the level of threat to their countries and preparing a National Plan for Hepatitis.
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A gamification approach ensured that all participants felt immersed from the very outset. Two fictitious countries’ demographic and economic profiles coupled with their Hepatitis assessment and burden reports provided the game play detail, while breaking news reports provided the storytelling structure. Live interactive tablets distributed to each participant ensured that MCI could involve, receive and process in real time game play data from 50 participating teams.

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The exercise involving 500 delegates was the first of its kind on this scale and proved to be a great way of stimulating dialogue and generating valuable learning, content and debate.

To find out more about our work on the World Hepatitis Summit, or to discuss how we can create an immersive experience to engage your attendees, contact us on mci-group-communication@mci-group.com.

A ‘Mindful’ Journey – Wisdom 2.0 Asia

From June 18 to 19 in Suntec City, Singapore, business leaders from across Asia-Pacific will attend Wisdom 2.0 Asia: Leadership in Business & Society to explore innovative, mindful and inspiring leadership in the digital age.

Now why am I speaking about this on the MCI blog?

Because this is the story of my personal journey to ‘mindfulness’ – an inward looking journey of the last 8 years which now is beautifully looking outwards in my daily life: family, friends and of course work.  All of the dots are beginning to connect….

Why mindfulness?

Why one should pursue the road to mindfulness is a separate long discussion- one that may require several blog posts!

But how I see and have understood mindfulness in my personal journey  is as the ‘work out for the mind’ which then opens the doors to wisdom (taking decisions wisely and not simply reacting) , courage (to act on that wisdom without doubts or fear) and compassion (becoming aware and sensitive to the world around us and feeling what others around you may be feeling).

Sounds easy enough? Well for me it required the seeking spirit, a good mentor and guide and lots of discipline.

While I was on this seeking expedition, I mystically encountered Wisdom 2.0 – a global conference which beautifully merged the world of mindfulness in the corporate context.   It was fate: I had to learn more !

What followed was three years of chasing to bring ‘Wisdom 2.0’  to Asia. And now finally it is here with amazing friends and co chairs : Soren Gordhamer ( Founder of Wisdom 2.0) and  Chade Meng Tan (Jolly Good fellow @ Google,  Co-Chair of One Billion Acts of Peace, which has been nominated 7 times for the Nobel Peace Prize). Definitely mystical!

This event means so much to me not only because it’s the first event of its kind to take place in Asia , but because it represents a key milestone in my continuing journey to bring mindfulness into my own personal and professional life, and the lives of my family, friends and colleagues.

And of course, MCI is delivering the full event management!

Wisdom 2.0

The event effectively addresses the great challenge of our age: to not only live connected to one another through technology, but to do so in ways that are beneficial to our own well-being, effective in our work, and useful to the world.

An audience of over 500 will discover our great line up of speakers – some amazing pioneers and corporate leaders who have done some incredible work and research in this field. Clearly we are building our seeking tribe in Asia too!

I’m delighted that Wisdom 2.0 Asia has finally arrived, and that we’ve created a truly engaging and regionally-relevant programme.

I’m looking forward to welcoming a whole host of corporate leaders, executives, life coaches  and even Singapore’s minister of education in a couple of weeks time – and to celebrating a great professional triumph and a key milestone in my personal journey towards mindful leadership.

The journey it seems has just begun……

Visit  wisdom2asia.com and join the conversation on Twitter at #Wisdom2Asia to start your own journey towards mindful, effective and compassionate leadership.

Association Growth: Go-to-Market Strategy for ACP in India

The Challenge

With 1.2 billion people, India is the seventh-largest country by area and the second most-populous country in the world.

The American College of Physicians (ACP), an organisation of physician specialists who apply scientific knowledge and clinical expertise to the diagnosis, treatment, and compassionate care of adults across the spectrum from health to complex illness, wanted to expand its services and expertise in this key market.

No legislation currently exists in India to make continuing medical education (CME) a requirement. Last year, the Medical Council of India established a code of ethics stating that members should complete 30 hours of CME every five years in order to re-register as doctors, but only about 20% of India’s doctors follow this as it is not legally binding.

This, and the fact that recertification is not required for practising doctors, makes it challenging to promote ACP products and resources.

The Solution

Looking to our global growth strategies for associations and numerous offices across India, ACP partnered with MCI to increase its brand awareness and visibility in this key market.

MCI was tasked with designing and managing the association’s go-to-market strategy and running its daily operations in this complex market.

Lasting Results

Since bringing MCI on board, ACP has significantly increased brand awareness.

Customised communication, driven by MCI, using print, web, and emails have led to better dissemination of information about ACP activities and membership benefits among the healthcare community.

Experts from ACP have delivered lectures in more than 30 hospitals and medical colleges and engaged in member activities across four cities in India. MCI also helped design and deliver the first national conference held in New Delhi on 5-6 September 2014.

During the event each session had one US expert and one Indian expert talking about the session topic, allowing for a better perspective and leading to healthy interaction and discussion. The Delhi Medical Council awarded 19.75 credit hours for the conference, and in total, 81% of the attendees rated the conference as very good or excellent.

Lindsey Rodger

Group PR & Content Manager

To find out more about our growth strategies for associations, please contact solutions@mci-group.com