The constant metamorphosis of the nature of sponsorship is providing not only challenges but also opportunities to the modern professional congress organizers. In order to keep up with the changes affecting sponsorship, congress organizers should let go of the traditional approach to #sponsorship and adopt the new mantras of customization, partnerships, technology and the digital era.
The article gives in-depth insights on how the new mantras of sponsorship will open new avenues to the congress organizers driving excellence during the event and also lending itself valuable beyond the life cycle of the event.
A combined international team from INCON Partner companies compiled this article following the INCON Annual University held in Melbourne Australia, February 2014. MCI’s global talents Rebecca Schepers, MCI Australia & Dominique Liu, MCI Shanghai contributed to this article …Read full article here.
Visit www.mci-group.in to know how #MCIIndia can drive your conference or event and help you grow globally, energize organisational performance & deliver operational excellence. #Sponsorship #Thoughtleadership
In an ever evolving marketplace where competition can commoditize even the most niche offering, it takes great commitment to deliver value and continue to do so in a sustainable manner. That reflects leadership. This remains the buzzword at MCI when we speak of assisting multinational companies and international associations to enhance organisational performance, grow globally, energise communities and drive business results.
The MCI story of over 25 years reflects leadership born out of positive engagement. A stupendous journey of evolving service delivery, which reflects a hallmark of excellence, has rendered a fledgling organization into a nimble force. Today we are 1600 experts across 57 cities and 30 countries spanning Europe, the Americas, Asia-Pacific and the Middle East, partnering with clients to unlock their potential and deliver change.
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