Global Satisfaction Index (GSI)

Enhance relevance and perception in key markets

Global Satisfaction Index (GSI)

MCI launched the first edition of the Global Satisfaction Index (GSI) in partnership with the Council of Engineering and Scientific Society Executives (CESSE).

The aim of the GSI was to encourage US based associations to more strategically consider customer viewpoints and member perspectives while addressing questions of relevance and ROI for professional communities outside the US.

Download the report to:

  • Understand what is important to professional communities outside the US
  • Benchmark the association’s performance against the overall standard
  • Explore winning strategies to enhance relevance and perception in key markets

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Improve Engagement with Gamification

Thinking differently about members and customers can create new opportunities in a fun and rewarding environment.

Gamification is the concept of applying techniques to engage and motivate people to achieve their objectives. The research company Gartner predicts that by 2015, a gamified service for consumer goods, marketing and customer retention will become as important as Facebook, eBay, or Amazon, and more than 70 per cent of Global 2000 organisations will have at least one gamified application.

Gaming is the first mass media of the 21’s century. By carefully and intentionally utilising gaming techniques, organisations can increase member and audience loyalty, enthusiasm and engagement.

Gamification in strategic planning, volunteer achievement, certification preparatory programmes, or membership recruitment and retention can easily be implemented to encourage desired behaviours and motivate groups of members, volunteer leaders or meeting attendees.

The concept is easy:

Do not confuse digitisation with gamification.

There is often some confusion between the concepts of gamification and digitisation, particularly in terms of event apps. Some event organisers believe that by introducing an app, they’ve automatically incorporated gamification into their event. Many event apps, however, function simply as paperless ways of transferring knowledge. There are some great apps that ‘gamify’ meetings, but if the desired outcome is for the app to spark engagement with fun challenges, rewards and leaderboards, it needs to be designed for that specific purpose!

By 2015, 70% of Global 2000 organisations will have at least one gamified application

Games tailored to needs and every organisation

Gamification provides competitive motivation, which is recognised as a key factor for increasing active versus passive participation, whatever the audience’s age. However, this does not mean that there’s a one-size-fits-all approach to gamification.

Before incorporating gamification into event design or membership campaign, it is necessary to take the following variables into account:

  1. Audience size
  2. Audience demographic
  3. Industry
  4. Organisation culture.

The next step will be to understand what behaviours should be changed or encouraged, and link these to the overall objectives for the organisation/event.

Is the objective to increase attendance at certain sessions? Improve networking? Raise awareness? Improve member engagement? Expand the social media impact? Based on these answers, a creative and thoughtful game can be developed that stimulates interaction and fits perfectly into the overall objectives of the organisation.

Measure and improve

In order to measure if the games are creating the desired outcome, it is crucial to track results. Gamification apps are a great way to measure engagement as the data is accurate and quantifiable. Audience feedback and survey results can also provide insightful metrics to enhance engagement and make sure that games are not just fun, but also helping to meet key objectives.


How Successful Medical Meeting Leaders Reach their Goals

Lessons from 13 experts from the healthcare and life science industries

In today’s ever-changing and challenging regulatory environment, there are two kinds of medical meetings: those likely to survive and prosper, and those not keeping abreast of regulatory changes and legislation.

This paper reveals the three re-framing must-haves that medical associations and commercial companies alike must embrace to ensure that their future meetings are part of the former group.

Download the report to learn about:

  • Medical associations – and the need for renewal
  • Industry – and the need for a prolocutor
  • Stakeholder collaboration

Six steps to enhancing your brand visibility at Mobile World Congress and beyond

Stand Out From the Crowd at Mobile World Congress

Directly after Mobile World Congress (MWC) 2014, we interviewed a number of major industry players to explore how top brands are engaging customers and prospects in this unique ICT ecosystem.

Combining best practices from Orange, GSMA, Sony Mobile and Microsoft with our own expertise, this thought leadership paper sets out six key steps to enhancing your brand visibility and maximising audience engagement at MWC 2015 and beyond.

Download the report to learn how to:

  • Strategically assess your options
  • Set measurable objectives
  • Involve the project management team at strategy stage
  • Design personalized interactions
  • Measure your success

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