MCI launches its 2015 Annual Report: Uniting People to Harness the power of Community

MCI’s approach to business in 2015 was driven primarily by a sustainability mandate. Sustainability in both, achieving business goals and the planet’s survival.

Our innovative sustainable event strategies and consulting drove most of the 24% growth in the past year, making us a truly global organization, committed to sustainable development.

The group delivered memorable experiences across 80 countries, engaging with 1.5 million delegates via 5100 projects.

MCI’s annual growth exceeded the company’s expectation in 2015, where its three key drivers, Meetings & Events showed a growth of 21% and Professional Congress Organization (PCO) grew by 14%, while Association Management & Consulting (AM&C) grew organically following the acquisition of Coulter Companies.

2015 Annual Report_Blog Post

Here’s a snapshot of our proud milestones for the year 2015.

  • 7 new offices opened, bringing global presence to 60 offices in 31 countries
  • 5,100 projects delivered in 81 countries
  • 26 awards received
  • 21 hybrid events conducted
  • New partnerships explored with Expedia, Emirates and Higher Logic
  • Growing presence in the United Sates
  • 85 projects for Fortune 500 companies

Experience MCI’s growth through 2015 in a dynamic digital version here


MCI awarded the prestigious ‘Project ICARUS Sustainability Gold Medal’ by the GBTA Foundation

Geneva, 16 February 2016

The MCI Group has been awarded with the prestigious ‘Project ICARUS Sustainability Gold Medal’ by the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA).

MCI received accolade for its commitment to make sustainability a core function within its business, integrating sustainability into supply chain and talent management, and for demonstrating thought leadership through its client consulting engagements. MCI’s community programme and sustainability reporting were also hailed for marking a strong social legacy and driving transparency.

“I’m immensely proud that MCI has been awarded with the Project ICARUS Gold Medal,” said Guy Bigwood, MCI Group Sustainability Director. “We have over 60 sustainability champions worldwide that are working incredibly hard to transform our processes, and engaging and enrolling their colleagues, peers and suppliers in our sustainability vision.

“This award recognises their great achievement and inspires us to improve further, while collaborating with our suppliers and industry partners to continue widening our scope to make a positive impact.”

MCI now joins an elite group of winners including the Intercontinental Hotels Group, United Airlines, Starwood, PricewaterhouseCoopers (PwC) and British Airways.

MCI has developed a growing expertise in the sustainability and energy sector, organising over 700 events since 2010 with organisations such as the United Nations, Global Reporting Initiative and Sustainable Business to lead events on diversity, water and conservation.

MCI also has a business unit devoted to supporting Business Travel and Events clients and suppliers, offering consultative services to destinations, venues, corporations and institutions on how to engage and activate their stakeholders on environmental, social and ethical issues.

“Responsible Business is one of the foundations of MCI’s brand and culture,” explained Sebastien Tondeur, MCI Chief Executive Officer. “Our talented team are catalysts for change and MCI has become part of the global sustainability movement. I’m proud that we are using our skills, voice and relationships to leave a positive legacy and reducing our environmental footprint around the world.”

MCI’s latest award achievement builds on its two ICARUS awards for its sustainability work, presented by the GBTA in 2015. This marks a total of 19 awards that MCI has won for its innovation, leadership and commitment to sustainable business.

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Hagen Invent Takes Home Two Galaxy Awards!


The team took Gold in the category Special Events Automotive and Silver in the category PR Product Launch for their work on this inspiring press event which purposefully broke with familiar routines, involved the general public, imaginatively integrated the destination while perfectly positioning and staging the core features of the BMW 2 Series Gran Tourer.


The Challenge
For BMW, the launch of the new BMW 2 Series Gran Tourer, the first vehicle in the premium compact class with up to seven seats, was a significant step into a yet uncovered vehicle segment.

Hagen Invent’s Creative Solution
Hagen Invent came up with a surprising concept for the International Media Launch, which fulfilled all requirements for a successful press event while choosing inspiring new approaches.

The core idea of the event concept was a decentralized press conference – the staging of the vehicle and its main product features in three temporarily built-up living environments, which were harmoniously integrated into the historic old town of Zadar.BMW_2

Instead of sitting through a classic press conference, the 460 invited international media representatives experienced the highlights of the vehicle during a guided walk through the old town with stops at the living environments “Connected Drive“, “Design“ and “Functionality“ – emotionally staged, right in the middle of the urban setting, allowing them to touch, feel and understand the product features.

For the press dinner, at the border between the new town and the old town, the international guests were greeted by a spectacular temporarily purpose-built construction – a floating transparent glass cube, which was reached only via a long floating footbridge. During the press speeches and dinner, this premium location offered an impressive view overlooking the harbour and the old town of Zadar.


Great Results!
International media spoke highly of the interactive approach, the exceptional charm of the destination, the special press conference as well as the smooth flow of logistics, which allowed them to process a maximum of information within 24 hours, have intensive exchanges with BMW experts as well as receive phenomenal cultural and scenic impressions of Zadar and its surroundings.

With an experiential marketing approach in public spaces and its living environments, perfectly integrated into the old town of Zadar, the BMW brand presented itself up and close to the target group of BMW 2 Series Gran Tourer, the very first BMW model which fulfils the requirements of young families. The exhibitions in the old town of Zadar were left open to the general public for a duration of three weeks – informative, barrier-free and close to people.

Both BMW management and the targeted international press were full of praise for the exceptional event concept and perfect execution of the International Media Launch – which resulted in a 98% positive press coverage!

Check out the video of the project here:

EU Pavilion receives Honourable Mention in EXHIBITOR Magazine’s Expo 2015 Awards

Designed and produced by MCI and partners, the EU Pavilion at Expo Milano 2015 last week received an Honourable Mention in EXHIBITOR Magazine’s Expo 2015 Awards competition in the Best Presentation category for “The Golden Ear.” The Best Presentation award category judges the impact of key messages and the memorability of the Pavilion experience.

“The Golden Ear” is a multi-sensory film which tells a heart-warming story of love, innovation and tradition through the characters – Sylvia, a scientist, Alex, a farmer, and their dogs Alfred and Coco. You can watch the trailer here.

The international jury adored it, calling it “extremely enjoyable,” “whimsical,” and “a wonderful example of storytelling infused with social media.”

Pictured are EU Pavilion volunteers with Matteo Pederzoli, EU Pavilion Visitor Experience Executive Producer/Curator – MCI Special Projects Director, Matteo Fornara, EU Pavilion Director, and Tremeur Denigot, EU Pavilion Communication Manager.

Check out the winners and honorable mentions in each category here and find out more about MCI’s work on the EU Pavilion here.

MCI India is ‘KOH e NOOR of Hyderabad’ at TCEI Event Excellence Awards 2015

MCI India celebrates its second consecutive win this year having been conferred with the prestigious title of ‘KOH e NOOR of Hyderabad’ for its leadership contribution to Event Industry of Hyderabad.

MCI India was the unanimous choice of the jury at the 1st TCEI Annual Awards in Hyderabad and Priti Khanna, Chairperson – MCI India, received this award on behalf of the organisation.This award is a powerful validation of MCI India’s unique position in the industry as a strategic partner that drives companies and associations to creatively engage with and activate its target audience, strengthen their brands and drive performance.

TCEI Event Excellence 1

About TCEI Event

TCEI Event Excellence Awards, regarded as the Event of the Events Industry by the Events Industry for the Events Industry, organized by Telangana Chamber of Events Industry (TCEI), a not for profit professional trade body of the event management industry in Telangana state launched in August 2014. The award recognizes leading luminaries of Events & Entertainment Industry, who strive to take the industry into new and innovative directions. The awards are initiated with a mission to give the Event Industry a fillip, help it organize itself and take forward the industry in the state to the next level.

TCEI Event Excellence 2015

MCI India Wins Gold at WOW Awards Asia for Conference of the Year, SAP TechEd 2015


Last week, MCI India picked up the coveted Conference of the Year Gold Award from WOW Awards Asia for its work on SAP TechEd 2015, an innovative three-day conference that involved a 35-member strong MCI team, a show floor area of 67,500 sq. ft., and over 14,000 delegates, representing more than 200 organisations.


About WOW

The WOW Awards were instituted by EVENTFAQS Media in 2008 to recognise excellence in events and experiential marketing. Over 6 editions, the platform has grown to become a celebration of innovation, evolution and unique initiatives beyond the awards as well.

WOW Awards Asia recognises the best campaigns from across the continent and this time had entries from all over Asia, with over 1,088 applications across more than 50 categories.

Find out more here: 

Fulfill your Dreams

Tomorrow is International Happiness Day, a day introduced by the United Nations to increase public awareness of the importance of happiness.

To mark this occasion, I’d like to share the story of how we at MCI are supporting our talents in their quest for happiness by offering a platform that helps them identify their dreams and make action plans to reach them.

Why should a company help their talents find happiness?

From nutrition advice and exercise programmes to community projects and comprehensive professional development training, our company culture and talent management strategies have always focused on promoting well-being and encouraging individual growth with accountability.

Increasing employees’ overall happiness should be a priority for any company, as all good management teams know that happy teams means high performance and happy clients[1]. On an individual level, as we all spend so much of our time at work, it’s vital that it makes us happy.

Happiness, however, has very different meanings for different individuals.  For a growing company of our size and geographical reach – over 1,800 talents in over 31 countries power the MCI engine – it was becoming challenging to create global initiatives and build a culture which engages and provides meaningful benefits for all our teams.

MCI Dream Day

In 2011, I read Matthew Kelly’s The Dream Manager, a management fable in which a company achieves unprecedented business results and builds powerful client relationships when it helps its employees achieve their dreams.

Inspired by this story, I decided to introduce a voluntary day where MCI talents could focus on their individual dreams, giving them the time and space to reflect upon these dreams and build action plans to achieve them.

In 2012, dream managers were identified in many offices around the world, and from then on, every year on July 1st – the anniversary of MCI, which was established on this date in 1987  – we set aside a special day for dreaming: MCI Dream Day.

Today, Dream Day is a key date in all our 60 local offices. Supported by MCI’s Global Dream Managers (Erica Fawer and Christine Do Phan), each office is inspired by a global theme but empowered to design its own Dream Day.

A Dream Day usually includes dedicated sessions for new dreamers to identify and prioritise their dreams and create focused action plans, and for existing dreamers to reflect on their progress and realign their action plans.   For those who want it, we also provide real accountability – including the opportunity to meet with dream managers throughout the year to assess progress. Ultimately, of course, each individual is responsible for achieving their own dreams.

What’s your dream?

Last year, our talents collectively spent 13,200 hours developing their dreams, while 128 talents shared their dreams and progress throughout the year on our MCI Dreamers Facebook community.

Just some of the dreams achieved by MCI talents in 2014 include completing a gruelling 100km bike ride, getting healthy and losing 50kg, integrating sustainable living into everyday life, having a second child or successfully saving for a child’s education.

Here at MCI, we’re passionate about integrating work and life into one big adventure. From a self-fulfillment point of view, I find that nothing is as rewarding as achieving inspiring results. As Mike Horn, a Swiss-South African adventurer, recently shared; “Happiness: if it does not find you, go find it!”

Let’s make this post a Call to Action: believe in the power of your dreams and the power of action, and build a company culture that supports professional and personal development…wait…it’s the same thing!

So, what’s your dream?

And what are you going to do to make it happen?

[1] A number of studies (including Happiness and Productivity by Andrew J. Oswald, Eugenio Proto and Daniel Sgroi from the University of Warwick) have clearly proved the link between happiness and increased productivity, creativity and performance.

Image: MCI Geneva talents sharing their ‘dream boards’ during Dream Day 2014