Image of the Week: Making an Inclusive Tomorrow – World Down Syndrome Congress 2015


Earlier this year, we were proud to work with Down Syndrome International (DSi) on the management and marketing of the 12th World Down Syndrome Congress, held in Chennai, India.

The event’s objective was to create a knowledge and experience sharing platform to benefit individuals with Down Syndrome and their extended support system.

Making noise on social media 

MCI also worked with organisers on a digital strategy to excite attendees and create a buzz around the event and its key messages. This included a ‘Different but Same – Odd Socks Day’ campaign to celebrate the extraordinary lives of people with Down Syndrome and the challenges they face in acceptance of their differences.

Over the course of the congress, the event’s official hashtag #WDSC2015 reached over 1.5 million people, with over 3,000  engagements and almost 2,000 posts.

Bollywood dancing & inspiring activities

Fun activities were planned for both adults and children with Down Syndrome, including a Bollywood dance along (main picture) and a concert from ‘Emotions 21’ – an inspiring band whose members all have Down Syndrome.


WDS_blogOver 500 delegates from 37 countries

With over 500 national and international delegates representing 37 countries, the congress saw interactive scientific and social programmes consisting of keynote addresses, panel discussions and workshops catering to the needs of all delegates – including health, educational, and research practitioners, policy makers, families and most importantly, individuals with Down Syndrome.

Delegates praised the conference, noting it was significant and enriching in the manner in which awareness was created.


Find out more

To learn more about this event, or to discuss how we can build awareness for your health association and its mission, contact us on


Driving Innovation in Learning & Development

Combining experience management, content & communication services and asset development

MCI helped a major global FMCG company to design, deliver and patent an innovative leadership programme for nutrition advocates in India. By strategically engaging the stakeholder community in advance, MCI was able to develop a unique, value-added programme tailored to a variety of complex needs.

Rated ‘not to be missed’ by 95% of attendees, the company was delighted with the results and has turned the summit into a patented asset, institutionalising the programme across its markets in Southern Asia.

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India’s First Sustainable Mega Conference

Find innovative solutions for complex conferences

MCI helped the organisers of COP 11 to successfully deliver one of the largest, most ambitious conferences ever organised in India.

Leveraging local knowledge, global best practices in sustainability and vast experience in congress management, MCI made sure that the event was as sustainable as possible and that over 11,000 attendees enjoyed a seamless onsite experience.  Organisers were delighted with MCI’s innovative solutions, and MCI India went on to win the ‘Best Large Scale Conference’ award at the Asian Conference Awards 2013 for this first-of-its-kind conference.

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Personalise learning with custom-made portals

Combining unique stakeholder engagement solutions and in-depth knowledge of the healthcare industry, MCI helped a multinational FMCG company to deliver a targeted and highly differentiated programme on nutrition for doctors across India. The pilot project delivered an impressive 70% engagement rate in just the first month of its launch and set the tone for the project to be expanded to 50,000 doctors across India following the completion of the pilot phase.

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Boosting Stakeholder Engagement in Diverse Regional Markets

Association Management is all about stakeholder engagement – a purely relationship driven effort! MCI has been assisting a leading association of financial professionals to engage and activate its global member community for over five years now. As part of the process, we were tasked with helping the association to scale brand awareness in India and to increase membership engagement aided by a newly constituted service desk.

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Gamification Approach Educates Delegates at World Hepatitis Summit

Image of the Week - Hepaptis Summit Pic 1
Earlier this month, MCI worked with the World Health Organization (WHO), the Scottish Government and the World Hepatitis Alliance to deliver the first ever World Hepatitis Summit in Glasgow, Scotland.
A key objective for the three-day programme was to help attendees – a mix of government officials, healthcare professionals and patient representatives – realise how to form a national plan should an outbreak of hepatitis happen.
MCI’s creative team knew that engaging the audience through an immersive experience would be more effective than simply presenting facts and figures, so created an experiential session that inspired attendees to think on their feet and gain practical skills in terms of assessing the level of threat to their countries and preparing a National Plan for Hepatitis.
Image of the Week - Hepaptis Summit Pic 2
A gamification approach ensured that all participants felt immersed from the very outset. Two fictitious countries’ demographic and economic profiles coupled with their Hepatitis assessment and burden reports provided the game play detail, while breaking news reports provided the storytelling structure. Live interactive tablets distributed to each participant ensured that MCI could involve, receive and process in real time game play data from 50 participating teams.

Image of the Week - Hepaptis Summit Pic 3

The exercise involving 500 delegates was the first of its kind on this scale and proved to be a great way of stimulating dialogue and generating valuable learning, content and debate.

To find out more about our work on the World Hepatitis Summit, or to discuss how we can create an immersive experience to engage your attendees, contact us on

American Health Information Management Association (AHIMA)

MCI has just completed a go-to-market strategy for the American Health Information Management Association (AHIMA)’s global expansion, specifically in Brazil, India and the Gulf region. Based on local market intelligence, MCI provided critical insights for AHIMA to further engage in these markets.

Mollie Pillman, AHIMA’s Senior Director, Strategy & Transformation, shares with us their perspectives on global growth, market opportunity and segmentation, and lessons learned in the process.

AHIMA is the premier association of health information management (HIM) professionals worldwide. Serving 52 affiliated associations and more than 71,000 members, it is recognised as the leading source of “HIM knowledge,” and is a respected authority for rigorous professional education and training.

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