How Successful Medical Meeting Leaders Reach their Goals

Lessons from 13 experts from the healthcare and life science industries

In today’s ever-changing and challenging regulatory environment, there are two kinds of medical meetings: those likely to survive and prosper, and those not keeping abreast of regulatory changes and legislation.

This paper reveals the three re-framing must-haves that medical associations and commercial companies alike must embrace to ensure that their future meetings are part of the former group.

Download the report to learn about:

• Medical associations – and the need for renewal
• Industry – and the need for a prolocutor
• Stakeholder collaboration

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Driving Innovation in Learning & Development

Combining experience management, content & communication services and asset development

MCI helped a major global FMCG company to design, deliver and patent an innovative leadership programme for nutrition advocates in India. By strategically engaging the stakeholder community in advance, MCI was able to develop a unique, value-added programme tailored to a variety of complex needs.

Rated ‘not to be missed’ by 95% of attendees, the company was delighted with the results and has turned the summit into a patented asset, institutionalising the programme across its markets in Southern Asia.

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EU Pavilion receives Honourable Mention in EXHIBITOR Magazine’s Expo 2015 Awards

Designed and produced by MCI and partners, the EU Pavilion at Expo Milano 2015 last week received an Honourable Mention in EXHIBITOR Magazine’s Expo 2015 Awards competition in the Best Presentation category for “The Golden Ear.” The Best Presentation award category judges the impact of key messages and the memorability of the Pavilion experience.

“The Golden Ear” is a multi-sensory film which tells a heart-warming story of love, innovation and tradition through the characters – Sylvia, a scientist, Alex, a farmer, and their dogs Alfred and Coco. You can watch the trailer here.

The international jury adored it, calling it “extremely enjoyable,” “whimsical,” and “a wonderful example of storytelling infused with social media.”

Pictured are EU Pavilion volunteers with Matteo Pederzoli, EU Pavilion Visitor Experience Executive Producer/Curator – MCI Special Projects Director, Matteo Fornara, EU Pavilion Director, and Tremeur Denigot, EU Pavilion Communication Manager.

Check out the winners and honorable mentions in each category here and find out more about MCI’s work on the EU Pavilion here.

The Times and Raconteur Business Events Report

For an in-depth analysis of the latest trends in business events

In our digital world, business events have become key opportunities for high-value, face-to-face interactions and a cornerstone in corporate communications strategy. But to ensure maximum ROI, business events must better connect with people in genuine dialogue, while embracing new technologies.

Download the report to learn about:

• Key event strategies
• How to increase engagement and drive efficiencies
• The impact of mobile technology
• Pop-up events
• Staying in vogue with carefully targeted events

Report originally published by Raconteur Media on 28 May 2015 in The Times.

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Sustainability at MCI: 2015 Survey Results

Sustainability is a catalyst for transforming the way we do business and sustainability at MCI as a long-term business is contingent on the value we bring for our clients.

In our endeavour to promote sustainability and drive dialogue with our clients and supplier about the value of sustainability to them and to the society at large, a survey was conducted amongst MCI suppliers and clients.

Download the survey results for year 2015, for sustainable key insights.

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Six steps to enhancing your brand visibility at Mobile World Congress and beyond

Stand Out From the Crowd at Mobile World Congress

Directly after Mobile World Congress (MWC) 2014, we interviewed a number of major industry players to explore how top brands are engaging customers and prospects in this unique ICT ecosystem.

Combining best practices from Orange, GSMA, Sony Mobile and Microsoft with our own expertise, this thought leadership paper sets out six key steps to enhancing your brand visibility and maximising audience engagement at MWC 2015 and beyond.

Download the report to learn how to:

• Strategically assess your options
• Set measurable objectives
• Involve the project management team at strategy stage
• Design personalized interactions
• Measure your success

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India’s First Sustainable Mega Conference

Find innovative solutions for complex conferences

MCI helped the organisers of COP 11 to successfully deliver one of the largest, most ambitious conferences ever organised in India.

Leveraging local knowledge, global best practices in sustainability and vast experience in congress management, MCI made sure that the event was as sustainable as possible and that over 11,000 attendees enjoyed a seamless onsite experience.  Organisers were delighted with MCI’s innovative solutions, and MCI India went on to win the ‘Best Large Scale Conference’ award at the Asian Conference Awards 2013 for this first-of-its-kind conference.

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Navigating the Major Trends Affecting Associations

This white paper dives into the key questions that Associations are pondering

What about brining your organisation to the next level?

In order to better understand the major trends and anticipate essential developments,MCI surveyed 450 Brussels-based trade and professional associations via organised workshops.

Download this paper to explore:

• 10 new approaches that will make a difference for organisations
• Key issues that associations have on their radar

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Personalise learning with custom-made portals

Combining unique stakeholder engagement solutions and in-depth knowledge of the healthcare industry, MCI helped a multinational FMCG company to deliver a targeted and highly differentiated programme on nutrition for doctors across India. The pilot project delivered an impressive 70% engagement rate in just the first month of its launch and set the tone for the project to be expanded to 50,000 doctors across India following the completion of the pilot phase.

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The European Pharma Code and Its Impact on Global Medical Meetings

INCON Expert Article explores changes to the Global Medical Meetings Industry

Simon Dufaur, MCI Global Director, Healthcare and Life Science, has authored an Expert Article for INCON, the global partnership of the world’s leading conference and event companies, on how the new European Disclosure Code will impact global medical meetings.

Read this article to discover more about the following top five “need-to-knows’ for medical meeting planners:

1. What specific references are made to meetings and events in the disclosure code?
2. ​How will the code impact the attendance of European Healthcare Professionals (HCPs) at medical events?
3. ​How can planners ensure that their meetings are eligible for HCP sponsorship?
4. ​How should healthcare associations adapt?
5. ​Will the code create any new business opportunities?

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