Enhance relevance and perception in key markets
MCI launched the first edition of the Global Satisfaction Index (GSI) in partnership with the Council of Engineering and Scientific Society Executives (CESSE).
The aim of the GSI was to encourage US based associations to more strategically consider customer viewpoints and member perspectives while addressing questions of relevance and ROI for professional communities outside the US.
Download the report to:
- Understand what is important to professional communities outside the US
- Benchmark the association’s performance against the overall standard
- Explore winning strategies to enhance relevance and perception in key markets