Earlier this year, we were proud to work with Down Syndrome International (DSi) on the management and marketing of the 12th World Down Syndrome Congress, held in Chennai, India.
The event’s objective was to create a knowledge and experience sharing platform to benefit individuals with Down Syndrome and their extended support system.
Making noise on social media
MCI also worked with organisers on a digital strategy to excite attendees and create a buzz around the event and its key messages. This included a ‘Different but Same – Odd Socks Day’ campaign to celebrate the extraordinary lives of people with Down Syndrome and the challenges they face in acceptance of their differences.
Over the course of the congress, the event’s official hashtag #WDSC2015 reached over 1.5 million people, with over 3,000 engagements and almost 2,000 posts.
Bollywood dancing & inspiring activities
Fun activities were planned for both adults and children with Down Syndrome, including a Bollywood dance along (main picture) and a concert from ‘Emotions 21’ – an inspiring band whose members all have Down Syndrome.
With over 500 national and international delegates representing 37 countries, the congress saw interactive scientific and social programmes consisting of keynote addresses, panel discussions and workshops catering to the needs of all delegates – including health, educational, and research practitioners, policy makers, families and most importantly, individuals with Down Syndrome.
Delegates praised the conference, noting it was significant and enriching in the manner in which awareness was created.
Find out more
To learn more about this event, or to discuss how we can build awareness for your health association and its mission, contact us on firstname.lastname@example.org.