Image of the Week: Making an Inclusive Tomorrow – World Down Syndrome Congress 2015

WDS_Main_Blog

Earlier this year, we were proud to work with Down Syndrome International (DSi) on the management and marketing of the 12th World Down Syndrome Congress, held in Chennai, India.

The event’s objective was to create a knowledge and experience sharing platform to benefit individuals with Down Syndrome and their extended support system.

Making noise on social media 

MCI also worked with organisers on a digital strategy to excite attendees and create a buzz around the event and its key messages. This included a ‘Different but Same – Odd Socks Day’ campaign to celebrate the extraordinary lives of people with Down Syndrome and the challenges they face in acceptance of their differences.

Over the course of the congress, the event’s official hashtag #WDSC2015 reached over 1.5 million people, with over 3,000  engagements and almost 2,000 posts.

Bollywood dancing & inspiring activities

Fun activities were planned for both adults and children with Down Syndrome, including a Bollywood dance along (main picture) and a concert from ‘Emotions 21’ – an inspiring band whose members all have Down Syndrome.

emotions_21_blog

WDS_blogOver 500 delegates from 37 countries

With over 500 national and international delegates representing 37 countries, the congress saw interactive scientific and social programmes consisting of keynote addresses, panel discussions and workshops catering to the needs of all delegates – including health, educational, and research practitioners, policy makers, families and most importantly, individuals with Down Syndrome.

Delegates praised the conference, noting it was significant and enriching in the manner in which awareness was created.

Inclusive_tomorrow

Find out more

To learn more about this event, or to discuss how we can build awareness for your health association and its mission, contact us on mci-group-communication@mci-group.com.

Advertisements

Author: MCI India Live

MCI India is part of the MCI Group, the world’s leading provider of strategic engagement and activation solutions and a key driver of innovation in the international meetings, events, association and congress industries. With offices in Delhi, Mumbai, Hyderabad and Bengaluru, MCI India activates brands, enhances organizational performance, builds communities and drives business results through creative live experiences, digitization, content and communication services and strategic planning. Combining local knowledge with expertise from MCI’s 1,650 experts in 60 cities and 31 countries, MCI India helps local, regional and global companies and associations to unlock their potential and deliver real change. Find out more at www.mci-group.com.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s