Six steps to enhancing your brand visibility at Mobile World Congress and beyond

Stand Out From the Crowd at Mobile World Congress

Directly after Mobile World Congress (MWC) 2014, we interviewed a number of major industry players to explore how top brands are engaging customers and prospects in this unique ICT ecosystem.

Combining best practices from Orange, GSMA, Sony Mobile and Microsoft with our own expertise, this thought leadership paper sets out six key steps to enhancing your brand visibility and maximising audience engagement at MWC 2015 and beyond.

Download the report to learn how to:

  • Strategically assess your options
  • Set measurable objectives
  • Involve the project management team at strategy stage
  • Design personalized interactions
  • Measure your success

Download Report


Author: MCI India Live

MCI India is part of the MCI Group, the world’s leading provider of strategic engagement and activation solutions and a key driver of innovation in the international meetings, events, association and congress industries. With offices in Delhi, Mumbai, Hyderabad and Bengaluru, MCI India activates brands, enhances organizational performance, builds communities and drives business results through creative live experiences, digitization, content and communication services and strategic planning. Combining local knowledge with expertise from MCI’s 1,650 experts in 60 cities and 31 countries, MCI India helps local, regional and global companies and associations to unlock their potential and deliver real change. Find out more at

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