Earlier this month, MCI worked with the World Health Organization (WHO), the Scottish Government and the World Hepatitis Alliance to deliver the first ever World Hepatitis Summit
in Glasgow, Scotland.
A key objective for the three-day programme was to help attendees – a mix of government officials, healthcare professionals and patient representatives – realise how to form a national plan should an outbreak of hepatitis happen.
MCI’s creative team knew that engaging the audience through an immersive experience would be more effective than simply presenting facts and figures, so created an experiential session that inspired attendees to think on their feet and gain practical skills in terms of assessing the level of threat to their countries and preparing a National Plan for Hepatitis.
A gamification approach ensured that all participants felt immersed from the very outset. Two fictitious countries’ demographic and economic profiles coupled with their Hepatitis assessment and burden reports provided the game play detail, while breaking news reports provided the storytelling structure. Live interactive tablets distributed to each participant ensured that MCI could involve, receive and process in real time game play data from 50 participating teams.
The exercise involving 500 delegates was the first of its kind on this scale and proved to be a great way of stimulating dialogue and generating valuable learning, content and debate.
To find out more about our work on the World Hepatitis Summit, or to discuss how we can create an immersive experience to engage your attendees, contact us on email@example.com.