MCI has just completed a go-to-market strategy for the American Health Information Management Association (AHIMA)’s global expansion, specifically in Brazil, India and the Gulf region. Based on local market intelligence, MCI provided critical insights for AHIMA to further engage in these markets.
Mollie Pillman, AHIMA’s Senior Director, Strategy & Transformation, shares with us their perspectives on global growth, market opportunity and segmentation, and lessons learned in the process.
AHIMA is the premier association of health information management (HIM) professionals worldwide. Serving 52 affiliated associations and more than 71,000 members, it is recognised as the leading source of “HIM knowledge,” and is a respected authority for rigorous professional education and training.