American Health Information Management Association (AHIMA)

MCI has just completed a go-to-market strategy for the American Health Information Management Association (AHIMA)’s global expansion, specifically in Brazil, India and the Gulf region. Based on local market intelligence, MCI provided critical insights for AHIMA to further engage in these markets.
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Mollie Pillman, AHIMA’s Senior Director, Strategy & Transformation, shares with us their perspectives on global growth, market opportunity and segmentation, and lessons learned in the process.

AHIMA is the premier association of health information management (HIM) professionals worldwide. Serving 52 affiliated associations and more than 71,000 members, it is recognised as the leading source of “HIM knowledge,” and is a respected authority for rigorous professional education and training.

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Author: MCI India Live

MCI India is part of the MCI Group, the world’s leading provider of strategic engagement and activation solutions and a key driver of innovation in the international meetings, events, association and congress industries. With offices in Delhi, Mumbai, Hyderabad and Bengaluru, MCI India activates brands, enhances organizational performance, builds communities and drives business results through creative live experiences, digitization, content and communication services and strategic planning. Combining local knowledge with expertise from MCI’s 1,650 experts in 60 cities and 31 countries, MCI India helps local, regional and global companies and associations to unlock their potential and deliver real change. Find out more at www.mci-group.com.

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