Down Syndrome International (DSi) along with its local hosts, ‘Down Syndrome Association of Tamil Nadu’, successfully hosted the 12th World Down Syndrome Congress 2015, for the first time in India, in Chennai from 19th to 21st August 2015.
MCI India, as its official enabling event partner, managed and successfully marketed the congress. This was aimed at creating a knowledge and experience sharing platform benefitting individuals with Down Syndrome and their extended support system. The outcome was significant and enriching in the manner in which awareness was created
By bringing people together and committed to foster a continued discussion on issues related to Down Syndrome, MCI India through its digital marketing campaigns and sustainability solutions mobilised awareness and encouraged participation, thereby creating a sustainable event.
An innovative live social media campaign, titled ‘Donate Your Voice’ was created to promote social inclusion and an inspirational platform for people living with Down Syndrome to share their experiences.
Leaderboards (a slide showcasing top leaders in posting) were installed to excite attendees and create a buzz surrounding the cause. Images and tweets from both Instagram and Twitter were continuously posted, to encourage posting and engagement. Over the course of the congress, the event’s official hashtag, #WDSC2015, reached over 1,500,000 people, with 3,000 plus engagements and almost 2,000+ posts.
A ‘Different but Same – Odd Socks Day’ campaign was organized, to celebrate the extraordinary lives of people with Down Syndrome and the challenges they face in acceptance of their differences, by wearing outrageously bright odd socks for the event.
In its endeavour to deliver a sustainable and socially responsible event, MCI India, along with the event organizing committee, planted trees at the event venue.
With over 500 national and international delegates representing 37 countries, the congress saw interactive and dynamic, scientific and social programmes consisting of keynote addresses, panel discussions and workshops catering to the needs of all delegates – including health, educational, and research practitioners, policy makers, families and most importantly, individuals with Down syndrome.