Global Growth Strategies

MCI-Sponsored ASAE Study Offers Lessons from “Growers” on Expanding Associations Globally

The latest American Society for Association Executives (ASAE) Foundation research on global growth strategies and operations sponsored by MCI Group is now available.

The report represents the second year of a partnership to provide a common roadmap for associations as they plan, execute, or refine their global efforts.

Download the full report to:

  • Explore how associations determine their strategy and direction.
  • Understand what tools associations use to cultivate new markets and what decision-making processes support those selections.
  • Discover the “Special Focus on China,” which examines the operational decisions and financial results experienced by associations active in the Chinese market.

Download Article

Author: MCI India Live

MCI India is part of the MCI Group, the world’s leading provider of strategic engagement and activation solutions and a key driver of innovation in the international meetings, events, association and congress industries. With offices in Delhi, Mumbai, Hyderabad and Bengaluru, MCI India activates brands, enhances organizational performance, builds communities and drives business results through creative live experiences, digitization, content and communication services and strategic planning. Combining local knowledge with expertise from MCI’s 1,650 experts in 60 cities and 31 countries, MCI India helps local, regional and global companies and associations to unlock their potential and deliver real change. Find out more at

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