Engagement Up, Sales Up, Pop-Up

“Pop-up shops and restaurants have proved a great way to improve brand engagement – now pop-ups are expanding into corporate events.”

Simon Brooke’s article ‘Engagement up, sales up, pop-up’ explores how, in addition to being a medium to communicate with employees, corporate pop-up events are increasingly being used to engage with external audiences such as clients and suppliers.

To read the article in full, click on the PDF link given below.

Article originally published by Raconteur Media on 28 May 2015 in The Times Business Events report.

PDF Link :  Engagement_Up_Sales_Up_Pop_Up

Author: MCI India Live

MCI India is part of the MCI Group, the world’s leading provider of strategic engagement and activation solutions and a key driver of innovation in the international meetings, events, association and congress industries. With offices in Delhi, Mumbai, Hyderabad and Bengaluru, MCI India activates brands, enhances organizational performance, builds communities and drives business results through creative live experiences, digitization, content and communication services and strategic planning. Combining local knowledge with expertise from MCI’s 1,650 experts in 60 cities and 31 countries, MCI India helps local, regional and global companies and associations to unlock their potential and deliver real change. Find out more at www.mci-group.com.

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