“Pop-up shops and restaurants have proved a great way to improve brand engagement – now pop-ups are expanding into corporate events.”
Simon Brooke’s article ‘Engagement up, sales up, pop-up’ explores how, in addition to being a medium to communicate with employees, corporate pop-up events are increasingly being used to engage with external audiences such as clients and suppliers.
To read the article in full, click on the PDF link given below.
Article originally published by Raconteur Media on 28 May 2015 in The Times Business Events report.
PDF Link : Engagement_Up_Sales_Up_Pop_Up