Cleaner City: Our Dream, ‘Ugly Indian Initiative’: Our Efforts

Benguluru, a city once known as city of gardens, as ‘Silicon Valley of India’, now dwells in huge pile of solid waste produced daily. With no proper waste management in place, open spaces and roadsides have become dumping zones.

MCI Bangalore with the Ugly India initiative, to spread in awareness and to contribute towards a cleaner city, kick started their weekend morning by cleaning garbage, refurbishing local area and establishing communication with local residents to be a helping hand in the initiative.

The Ugly Indian initiative works towards reviving Bengaluru from its mound of garbage and debris and bring back glory of one of the beautiful cities of India. The initiative says that we all are ugly Indians & only we can save us from ourselves.

Motto: Kaam Chalu Mooh Bandh! (Stop Talking Start Doing)

Venue – 12th A Main, HAL 2nd Stage, next to National Public School Indiranagar

MCI Talents in Action 

  1. Janice Ahluwalia
  2. Rikin Herwadkar
  3. Vinayak Prabhu
  4. Suman Pillai
  5. Zara D’Souza

No of Hours Contributed – 3 Hours per talent

Funds Utilised – INR 1000

Social Responsibility Contribution

  1. 2 tractor loads of garbage & debris cleared
  2. Muck from around the trees removed.
  3. 40 feet of earth levelled to create a parking zone
  4. 100 feet of ugly wall painted.
  5. Gave a face-life to trees used as dumping zone, discouraging residents to dump again any garbage
  6. A nearby mound of construction debris that was blocking the footpath was used to fill slushy depressions in the road
  7. Shared commitment with local shop owners and residents to maintain a clean surrounding.

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To make India a ‘Clean India’, locals and individuals have to come together and participate in creating a better India, for Swachh Bharat is the new Bharat

Contact us at solutions@mci-group.com for more information on our social contribution activities.

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Author: MCI India Live

MCI India is part of the MCI Group, the world’s leading provider of strategic engagement and activation solutions and a key driver of innovation in the international meetings, events, association and congress industries. With offices in Delhi, Mumbai, Hyderabad and Bengaluru, MCI India activates brands, enhances organizational performance, builds communities and drives business results through creative live experiences, digitization, content and communication services and strategic planning. Combining local knowledge with expertise from MCI’s 1,650 experts in 60 cities and 31 countries, MCI India helps local, regional and global companies and associations to unlock their potential and deliver real change. Find out more at www.mci-group.com.

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