The Changing Nature of Sponsorship

The constant metamorphosis of the nature of sponsorship is providing not only challenges but also opportunities to the modern professional congress organizers. In order to keep up with the changes affecting sponsorship, congress organizers should let go of the traditional approach to #sponsorship and adopt the new mantras of customization, partnerships, technology and the digital era.

The article gives in-depth insights on how the new mantras of sponsorship will open new avenues to the congress organizers driving excellence during the event and also lending itself valuable beyond the life cycle of the event.

A combined international team from INCON Partner companies compiled this article following the INCON Annual University held in Melbourne Australia, February 2014. MCI’s global talents Rebecca Schepers, MCI Australia & Dominique Liu, MCI Shanghai contributed to this article …Read full article here.

Visit to know how #MCIIndia can drive your conference or event and help you grow globally, energize organisational performance & deliver operational excellence. #Sponsorship #Thoughtleadership

Author: MCI India Live

MCI India is part of the MCI Group, the world’s leading provider of strategic engagement and activation solutions and a key driver of innovation in the international meetings, events, association and congress industries. With offices in Delhi, Mumbai, Hyderabad and Bengaluru, MCI India activates brands, enhances organizational performance, builds communities and drives business results through creative live experiences, digitization, content and communication services and strategic planning. Combining local knowledge with expertise from MCI’s 1,650 experts in 60 cities and 31 countries, MCI India helps local, regional and global companies and associations to unlock their potential and deliver real change. Find out more at

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