The constant metamorphosis of the nature of sponsorship is providing not only challenges but also opportunities to the modern professional congress organizers. In order to keep up with the changes affecting sponsorship, congress organizers should let go of the traditional approach to #sponsorship and adopt the new mantras of customization, partnerships, technology and the digital era.
The article gives in-depth insights on how the new mantras of sponsorship will open new avenues to the congress organizers driving excellence during the event and also lending itself valuable beyond the life cycle of the event.
A combined international team from INCON Partner companies compiled this article following the INCON Annual University held in Melbourne Australia, February 2014. MCI’s global talents Rebecca Schepers, MCI Australia & Dominique Liu, MCI Shanghai contributed to this article …Read full article here.
Visit www.mci-group.in to know how #MCIIndia can drive your conference or event and help you grow globally, energize organisational performance & deliver operational excellence. #Sponsorship #Thoughtleadership